Colorado Blood by F/Nazca Saatchi & Saatchi.
When a team enters the pitch, every fan wants the players to give their blood, sweat and tears to the club. That’s what inspired Nike for the launching of the new jersey of Sport Club Internacional. Known as Colorado (the red team), the red of its famous jersey was presented inside a blood bag.
The design of this jersey packaging is vivid, creative, and captivating. The attention to details such as the styrofoam container and the plastic cubes to represent ice make the concept feel even more complete.