Posts tagged product design

Superformula to Fight Cancer.

This is a very heartwarming idea. In a bid to give children afflicted with cancer hope and inspiration, the designers at JWT Brazil have created “super formula” cases for their chemotherapy regimens. These formulas come with a video vignette, showing the superheroes affected similarly, and getting stronger when they take their very own super formulas.

If this can give a child the strength the carry on, or even bring a smile to their face, then these cases have done their job.